This book is a refreshing perspective on the role of social media in today's economy. Written in an easy to read, conversational tone Gary manages to cover how and why social media is such a powerful tool for any business and with his examples and experience manages to put into perspective not only the massive gains social media delivers for business but the detriment business puts itself up against if they refuse to acknowledge the inevitable.
5 stars.
www.thankyoueconomybook.com/
I heard about this book from the guys at www.livingoutrageously.com. Check them out.
Note: There is also an audiobook available at www.audible.com
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